GSK Sensodyne (2021)

As a Global Account Executive on Sensodyne, I worked on a number of projects; notably '#AnsweringSensitivity' (September 2021) in conjunction with GSK Sensodyne India.*

This meant managing post-production editing sessions, supporting on remote shoots and working around the clock to deliver Dentist ads for seven languages for two major markets.

Other projects: aiding our GSK Benelux team with remote shoots and advising on best production practices, supporting the Singapore team in planning a mass campaign for the APAC region and working on existing cutdowns for local markets in tandem with producers.

*the suite of dentist ads for this campaign is sadly private and/or archived on YouTube, but you can find an existing Short of one of the languages here.

A campaign cutdown I managed with production, below (Managing Sensitivity, 2020):